MediaTel Insight

Insight

The number one source for aggregated media and advertising revenue forecast reports, research, analysis and trends. Find out more.
Cable loses grip on the pay-TV market
1 November 2010 - Cable is still the leading platform for pay-TV in Europe but analysts say its dominance is slipping due to the rise of IPTV.
Tags: DigitalInformaIPTVpay-TVTelevision
Publicis Groupe Q3 organic growth beats expectations
21 October 2010 - Publicis Groupe has reported organic revenue growth in Q3 of 9.2%, according to figures from Merrill Lynch.
Tags: Publicis
Moody's deflates any print optimism in USA as online paywalls grow
20 October 2010 - In a week when there has been some splashes of cautious optimism for the resurgence of global ad revenue in Zenith and Merrill Lynch forecasts, the US print newspaper industry was dealt another hammer blow from forecasters on Monday.
Tags: Advertising RevenuecomScoreNewspaperspaywallRupert MurdochThe New York TimesZenith
Bellwether Q3 delivers mixed messages
19 October 2010 - The latest IPA/BDO Bellwether survey raises as many questions as it answers. The headline is one of marketing budgets revised marginally upwards in Q3 after a similar small downgrade in Q2.
Tags: Advertising RevenueBellwetherIPA
Merrill Lynch Forecasts: "Potential For Continued Investment in Advertising"
19 October 2010 - Merrill Lynch have released updated European advertising forecasts, which put the UK at +6.7% this year, falling to +3.9% in 2011, but up a healthy 7% in Olympic year.
Tags: Advertising Revenue
Zenith UK advertising revenue predictions by medium
19 October 2010 - ZenithOptimedia has amended its detailed UK advertising forecasts, and now expects growth of 4.5% to £11.3bn in 2010, then to £11.6bn and to £12bn in 2011 and 2012 respectively (2.5% and 4%).
Tags: Advertising RevenueZenith
iPad video ads capture viewers, for longer
19 October 2010 - New data from Rhythm NewMedia suggests that iPad is leading the way in attracting and keeping viewers with mobile video.
Tags: AndroidAppleiPadiPhone
Short-term optimism; mid-term caution in Zenith Global forecasts
18 October 2010 - On the face of it, ZenithOptimedia's latest global ad revenue forecast headlines make positive reading - up from 3.5% to 4.8% for 2010; and the 2011 forecast increased too. However, reading deeper, this is tempered with not unexpected concerns over the next two years at least.
Tags: Advertising RevenueZenith
US ad revenue forecasts on the up
18 October 2010 - As new forecasts come out today from ZenithOptimedia and Magna, the forecasters continue to edge their predictions upwards.
Tags: Advertising RevenueMAGNA GlobalZenith
Q2 sees 11% boost for UK ad market
15 October 2010 - TV continues to lead advertising's economic recovery, with overall UK adspend up 11% in Q2 2010 - the biggest single quarter growth for a decade.
Tags: AAAdvertisingCinemaOnlinePressTelevision

Only 42% of Americans consider the television set to be a necessity

2 September 2010 by Marnie Richards
Flatscreen Television

According to a new survey from the Pew Research Center's Social and Demographic Trends project, only 42% of Americans consider the television set to be a necessity.

By comparison, this figure was 52% last year, and 64% in 2006.

However, the survey also found that 10% of the public believe a flat-screen television is a necessity - up from 5% in 2006.

According to industry reports, Americans have bought over 100 million flat-screen television since 2005.

Additionally, more Americans than ever now own a television set. According to a Nielsen report, the average American home had 2.86 television sets.

In 1990 it was 2.0, and in 1975 it was 1.57.

The same survey found that 62% of Americans say that the landline telephone is a neccesity.

By comparison, 68% said this last year.

Also, 47% of respondents said that a mobile phone is a necessity of life.

This results are reflected in the marketplace as, according to a Pew Research Center analysis of government data, 74% of U.S. households now have a landline phone.

This is down from a peak of 97% in 2001.

During this same time period, use of mobile phones has increased significantly.

82% of adults now use cell phones - up from 53% who used them in 2000.

The US now has more mobile phones than landline phones.

Fewer than half of respondents aged 18 to 29 said that the landline phone was a necessity, and less than three in ten said a television set was a necessity.

Advertisement