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Cable loses grip on the pay-TV market
1 November 2010 - Cable is still the leading platform for pay-TV in Europe but analysts say its dominance is slipping due to the rise of IPTV.
Tags: DigitalInformaIPTVpay-TVTelevision
Publicis Groupe Q3 organic growth beats expectations
21 October 2010 - Publicis Groupe has reported organic revenue growth in Q3 of 9.2%, according to figures from Merrill Lynch.
Tags: Publicis
Moody's deflates any print optimism in USA as online paywalls grow
20 October 2010 - In a week when there has been some splashes of cautious optimism for the resurgence of global ad revenue in Zenith and Merrill Lynch forecasts, the US print newspaper industry was dealt another hammer blow from forecasters on Monday.
Tags: Advertising RevenuecomScoreNewspaperspaywallRupert MurdochThe New York TimesZenith
Bellwether Q3 delivers mixed messages
19 October 2010 - The latest IPA/BDO Bellwether survey raises as many questions as it answers. The headline is one of marketing budgets revised marginally upwards in Q3 after a similar small downgrade in Q2.
Tags: Advertising RevenueBellwetherIPA
Merrill Lynch Forecasts: "Potential For Continued Investment in Advertising"
19 October 2010 - Merrill Lynch have released updated European advertising forecasts, which put the UK at +6.7% this year, falling to +3.9% in 2011, but up a healthy 7% in Olympic year.
Tags: Advertising Revenue
Zenith UK advertising revenue predictions by medium
19 October 2010 - ZenithOptimedia has amended its detailed UK advertising forecasts, and now expects growth of 4.5% to £11.3bn in 2010, then to £11.6bn and to £12bn in 2011 and 2012 respectively (2.5% and 4%).
Tags: Advertising RevenueZenith
iPad video ads capture viewers, for longer
19 October 2010 - New data from Rhythm NewMedia suggests that iPad is leading the way in attracting and keeping viewers with mobile video.
Tags: AndroidAppleiPadiPhone
Short-term optimism; mid-term caution in Zenith Global forecasts
18 October 2010 - On the face of it, ZenithOptimedia's latest global ad revenue forecast headlines make positive reading - up from 3.5% to 4.8% for 2010; and the 2011 forecast increased too. However, reading deeper, this is tempered with not unexpected concerns over the next two years at least.
Tags: Advertising RevenueZenith
US ad revenue forecasts on the up
18 October 2010 - As new forecasts come out today from ZenithOptimedia and Magna, the forecasters continue to edge their predictions upwards.
Tags: Advertising RevenueMAGNA GlobalZenith
Q2 sees 11% boost for UK ad market
15 October 2010 - TV continues to lead advertising's economic recovery, with overall UK adspend up 11% in Q2 2010 - the biggest single quarter growth for a decade.
Tags: AAAdvertisingCinemaOnlinePressTelevision

British consumers receive six cold calls a month on average

26 August 2010 by Marnie Richards
telephone

According to a new study from Which?, two thirds of the British respondents  had received at least one cold call over the past three months - and the average number of cold calls received was six per month.

The report also found that a quarter of respondents had found cold-calls intimidating, and one in five had felt pressure to buy something.

40% of the calls were sales calls, and 32% were silent calls (with 'autodiallers').

75% wanted the calls banned, and 60% said that they immediately hung up after answering the cold call.

Which? found that British Gas, BT, EDF, E.ON, Homeserve, Sky and TalkTalk were some of the big companies that called most often.

Ceri Stanaway of Which? said: "Cold calls are at best a nuisance and at worst an intimidating intrusion into our lives. Three quarters of the people we asked said they'd like the practice to be banned outright.

"Reputable businesses should stop making sales calls to you if you ask to be removed from their contact database, but if that doesn't work you should report the company to the information commissioner's office or Ofcom.

"Scam callers are more difficult to tackle, but start by screening your calls and if you do get a scam call, record as much information as you can - the name of the company and its phone number - and report it to your phone provider or to Consumer Direct."

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