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Mobile retail market to exceed $12bn by 2014
Today - The mobile retail market is expected to exceed $12 billion by 2014, driven by increasing smartphone use.
Tags: MobileOnline
29% of US mobile subscribers go online via their handsets
Today - Almost 29% of US mobile subscribers went online via their mobile phones in an average month during the November to January 2009 period, according to new research from comScore.
Tags: comScoreMobileOnlineResearch
97% of US consumers go online when researching local services
Yesterday - Nearly all US consumers (97%) now use online media when researching products or services in their local area, according to an ongoing consumer tracking study from BIA/Kelsey.
Tags: e-commerceOnlineResearch
US online advertising to overtake print in 2010
9 March 2010 - US spending on online advertising will overtake print in 2010 for the first time, according to a new forecast from Outsell Inc.
Tags: AdvertisingOnlinePress
TV budgets driving growth of online video advertising
9 March 2010 - A new survey reveals that 41% of UK media buyers use online video advertising to deliver incremental reach to TV, indicating that TV budgets are driving market growth.
Tags: AdvertisingOnlineOnline VideoResearchTelevision
US YouTube video views up 50% in January
9 March 2010 - More than 173 million US internet users watched online video during January, according to new figures from comScore, with YouTube.com viewers watching 93 videos on average, representing an increase of 50% versus year ago.
Tags: comScoreGoogleHuluOnlineOnline VideoYahooYouTube
Europeans spending more time on mobile internet
8 March 2010 - Europeans are spending more time on the mobile internet than reading newspapers or magazines, according to new research from the European Interactive Advertising Association.
Tags: MobileOnlineSocial Networking
Nearly 846m pay-TV subscribers in 2014
5 March 2010 - According to the latest market data from ABI Research, global pay-TV markets will expand by a quarter from 2009 to 2014.
Tags: TelevisionVOD
Content and app brands altering the mobile landscape
4 March 2010 - A third of UK mobile users (33%) see content and applications - such as games and maps - as an important factor when choosing their next mobile handset.
Tags: AppsMobileOnlineResearch
Increase in Americans accessing social networking sites via smartphones
4 March 2010 - A new study on social networking access via mobiles has found that 30.8% of smartphone users accessed social networking sites via their mobile browser in January 2010, up 22.5% year on year.
Tags: MobileOnlineSocial Networking

New research looks at podcast advertising

5 February 2010 by Sam Howroyd
Laptop and mouse

Nearly 80% of podcast consumers believe that when price and quality is equal, they prefer to buy products from companies that advertise on or sponsor the podcasts they regularly enjoy, according to new research.

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Categories: Digital
Tags: AdvertisingOnlineResearch
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