MediaTel Insight

Today - Europeans exposed to online ad campaigns are 72% more likely to visit an advertiser's website than users who are not exposed to the campaigns, according to new research from comScore.

Yesterday - The mobile retail market is expected to exceed $12 billion by 2014, driven by increasing smartphone use.

Yesterday - Almost 29% of US mobile subscribers went online via their mobile phones in an average month during the November to January 2009 period, according to new research from comScore.

10 March 2010 - Nearly all US consumers (97%) now use online media when researching products or services in their local area, according to an ongoing consumer tracking study from BIA/Kelsey.

9 March 2010 - US spending on online advertising will overtake print in 2010 for the first time, according to a new forecast from Outsell Inc.

9 March 2010 - A new survey reveals that 41% of UK media buyers use online video advertising to deliver incremental reach to TV, indicating that TV budgets are driving market growth.

9 March 2010 - More than 173 million US internet users watched online video during January, according to new figures from comScore, with YouTube.com viewers watching 93 videos on average, representing an increase of 50% versus year ago.

8 March 2010 - Europeans are spending more time on the mobile internet than reading newspapers or magazines, according to new research from the European Interactive Advertising Association.

5 March 2010 - According to the latest market data from ABI Research, global pay-TV markets will expand by a quarter from 2009 to 2014.

4 March 2010 - A third of UK mobile users (33%) see content and applications - such as games and maps - as an important factor when choosing their next mobile handset.