UK Advertising Expenditure Trends
Last Updated: July 2009
These tables include Advertising Association figures for total spend by media sector in £m, advertising spend share by sector and % growth by sector.
| 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Press | 7,531 | 7,877 | 8,604 | 8,504 | 8,314 | 8,359 | 8,742 | 8,589 | 8,357 | 7,716 | 6,812 |
| Television | 4,029 | 4,320 | 4,646 | 4,147 | 4,349 | 4,499 | 4,653 | 4,820 | 4,594 | 4,671 | 4,464 |
| Direct Mail | 1,666 | 1,876 | 2,049 | 2,228 | 2,378 | 2,467 | 2,469 | 2,371 | 2,322 | 2,171 | 2,040 |
| Outdoor & Transport | 613 | 649 | 810 | 788 | 816 | 914 | 986 | 1,043 | 1,084 | 1,058 | 1,017 |
| Radio | 460 | 516 | 595 | 541 | 547 | 584 | 606 | 579 | 534 | 534 | 488 |
| Cinema | 97 | 123 | 128 | 164 | 180 | 180 | 192 | 188 | 188 | 207 | 205 |
| Internet | 9 | 51 | 155 | 166 | 197 | 408 | 825 | 1,366 | 2,016 | 3,026 | 3,604 |
| TOTAL | 14,415 | 15,412 | 16,988 | 16,537 | 16,780 | 17,411 | 18,472 | 18,956 | 19,095 | 19,384 | 18,631 |
Source: Advertising Association, July 2009
| 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Press | 52.2 | 51.1 | 50.6 | 51.4 | 49.5 | 48.0 | 47.3 | 45.3 | 43.8 | 39.8 | 36.6 |
| Television | 28.0 | 28.0 | 27.3 | 25.1 | 25.9 | 25.8 | 25.8 | 25.4 | 24.0 | 24.1 | 24.0 |
| Direct Mail | 11.6 | 12.2 | 12.1 | 13.5 | 14.2 | 14.2 | 13.4 | 12.5 | 12.2 | 11.2 | 11.0 |
| Outdoor & Transport | 4.3 | 4.2 | 4.8 | 4.8 | 4.9 | 5.2 | 5.3 | 5.5 | 5.7 | 5.5 | 5.5 |
| Radio | 3.2 | 3.3 | 3.5 | 3.3 | 3.3 | 3.4 | 3.3 | 3.1 | 2.8 | 2.8 | 2.6 |
| Cinema | 0.7 | 0.8 | 0.8 | 1.0 | 1.1 | 1.0 | 1.0 | 1.0 | 1.0 | 1.1 | 1.1 |
| Internet | 0.1 | 0.3 | 0.9 | 1.0 | 1.2 | 2.3 | 4.5 | 7.2 | 10.6 | 15.6 | 19.3 |
| TOTAL | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 |
Source: Advertising Association, July 2009
| 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Press | 8.1 | 4.6 | 9.2 | -1.2 | -2.2 | 0.5 | 4.6 | -1.8 | -2.7 | -1.6 | 11.8 |
| Television | 8.8 | 7.2 | 7.5 | -10.7 | 4.9 | 3.4 | 3.4 | 3.6 | -4.7 | 2.3 | -4.9 |
| Direct Mail | 1.9 | 12.6 | 9.2 | 8.7 | 6.7 | 3.7 | 0.1 | -4.0 | -2.1 | -6.5 | -6.0 |
| Outdoor & Transport | 12.5 | 5.9 | 24.8 | -2.7 | 3.6 | 12.0 | 7.9 | 5.8 | 4.0 | 4.6 | -3.8 |
| Radio | 17.0 | 12.2 | 15.3 | -9.1 | 1.1 | 6.8 | 3.8 | -4.5 | -7.7 | 3.4 | -8.5 |
| Cinema | 10.2 | 26.8 | 4.1 | 28.1 | 9.8 | 0.0 | 6.7 | -2.1 | 0.0 | 10.1 | 1.0 |
| Internet | 12.5 | 466.7 | 203.9 | 7.1 | 18.7 | 107.1 | 102.2 | 65.6 | 47.6 | 39.5 | 19.1 |
| TOTAL | 8.1 | 6.9 | 10.2 | -2.7 | 1.5 | 3.8 | 6.1 | 2.6 | 0.7 | 4.2 | -4.0 |
Source: Advertising Association, July 2009
