Forecasts By Region
July 2010 - This table shows UK advertising forecasts from ZenithOptimedia, Carat, GroupM and Magna.
July 2010 - The tables on this page show the latest UK advertising growth forecasts by medium from GroupM, ZenithOptimedia and Magna.
April 2010 - This table includes global and regional advertising forecasts - covering the US, Europe, Asia-Pacific and global - from ZenithOptimedia, Carat, GroupM, Magna and Jack Myers.
April 2010 - This table shows ZenithOptimedia’s global ad forecasts by medium in US$.
April 2010 - This table gives the latest US advertising growth forecasts, from sources including ZenithOptimedia, Carat, GroupM and Magna.
January 2010 - This table shows US advertising growth forecasts by medium, at a local and national level. It includes percentage growth and US$ forecasts.
March 2009 - This table shows the latest European advertising growth forecasts from ZenithOptimedia, Carat, and GroupM.
Forecasts By Source
July 2010 - This table shows ZenithOptimedia’s latest UK advertising forecasts by medium, year on year % change at current prices.
July 2010 - This table shows GroupM UK advertising growth forecasts by medium.
April 2010 - The tables on this page show global advertising expenditure by major media in US$, year on year % change by media, and global adspend by medium.
January 2010 - The table on this page includes US advertising growth forecasts by medium.
December 2009 - These tables show GroupM's latest global advertising forecasts.
July 2009 - These tables include the latest AA UK advertising short term quarterly forecasts, short term yearly forecasts, and UK long term forecasts.
March 2009 - This table shows Carat’s latest global advertising forecasts, with figures for the USA, UK, China, Germany and France, among others.
Historical Advertising Trends
July 2009 - These tables include Advertising Association figures for total spend by media sector in £m, advertising spend share by sector, % growth by sector and quarterly display advertising forecasts.
July 2009 - This table shows Magna's worldwide advertising spend forecast from 1990, including figures for US and non-US adspend.
