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Forecasts By Region

UK Advertising Growth Forecasts

July 2010 - This table shows UK advertising forecasts from ZenithOptimedia, Carat, GroupM and Magna.
Tags: CaratGroupMZenith

UK Advertising Growth Forecasts By Medium

July 2010 - The tables on this page show the latest UK advertising growth forecasts by medium from GroupM, ZenithOptimedia and Magna.
Tags: GroupMMAGNA GlobalZenith
April 2010 - This table includes global and regional advertising forecasts - covering the US, Europe, Asia-Pacific and global - from ZenithOptimedia, Carat, GroupM, Magna and Jack Myers.
Tags: AdvertisingCaratGroupMMAGNA GlobalRegionalZenith
April 2010 - This table shows ZenithOptimedia’s global ad forecasts by medium in US$.
Tags: Zenith

US Advertising Growth Forecasts

April 2010 - This table gives the latest US advertising growth forecasts, from sources including ZenithOptimedia, Carat, GroupM and Magna.
Tags: AdvertisingCaratGroupMMAGNA GlobalZenith

US Advertising Growth Forecasts by Medium

January 2010 - This table shows US advertising growth forecasts by medium, at a local and national level. It includes percentage growth and US$ forecasts.
Tags: MAGNA Global

EU Advertising Growth Forecasts

March 2009 - This table shows the latest European advertising growth forecasts from ZenithOptimedia, Carat, and GroupM.
Tags: AdvertisingCaratGroupMZenith

Forecasts By Source

ZenithOptimedia UK Forecast

July 2010 - This table shows ZenithOptimedia’s latest UK advertising forecasts by medium, year on year % change at current prices.
Tags: AdvertisingZenith

GroupM UK Advertising Forecasts

July 2010 - This table shows GroupM UK advertising growth forecasts by medium.
Tags: GroupM

ZenithOptimedia Global Advertising Forecasts

April 2010 - The tables on this page show global advertising expenditure by major media in US$, year on year % change by media, and global adspend by medium.
Tags: AdvertisingZenith

Magna US Advertising Forecasts

January 2010 - The table on this page includes US advertising growth forecasts by medium.
Tags: Direct Mail

GroupM Global Advertising Forecasts

December 2009 - These tables show GroupM's latest global advertising forecasts.
Tags: AdvertisingGroupM

UK Advertising Association Forecasts

July 2009 - These tables include the latest AA UK advertising short term quarterly forecasts, short term yearly forecasts, and UK long term forecasts.
Tags: AA

Carat Global Advertising Forecasts

March 2009 - This table shows Carat’s latest global advertising forecasts, with figures for the USA, UK, China, Germany and France, among others.

Historical Advertising Trends

UK Advertising Expenditure Trends

July 2009 - These tables include Advertising Association figures for total spend by media sector in £m, advertising spend share by sector, % growth by sector and quarterly display advertising forecasts.

US and Global Advertising Expenditure Trends

July 2009 - This table shows Magna's worldwide advertising spend forecast from 1990, including figures for US and non-US adspend.
Carat forecasts 3.9% global advertising spend growth for 2010
September 2010 - Carat has forecast that worldwide global advertising expenditure will increase by 3.9% this year - by comparison, in March 2010 it was predicted to increase by only 2.9%.
Tags: AdvertisingAdvertising ExpenditureCarat

Global and Regional Advertising Growth Forecasts By Medium

Last Updated: April 2010

This table shows ZenithOptimedia's global ad forecasts by medium in US$

Global Advertising Growth Forecasts by Medium
US$ million, current prices. Currency conversion at 2008 average rates
2008 2009 2010 2011 2012
Newspapers 122,282 101,514 97,685 96,264 95,429
Magazines 56,342 45,272 43,279 42,476 42,284
Television 185,813 173,399 180,952 189,614 199,730
Radio 37,614 33,718 33,548 34,331 35,896
Cinema 2,328 2,183 2,250 2,359 2,469
Outdoor 32,116 28,532 29,023 30,286 31,708
Internet 50,947 55,433 62,592 71,974 83,896
Source: ZenithOptimedia, April 2010
Categories: Ad RevenueAdvertising Expenditure DataForecasts By Region
Tags: Zenith
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